Cambrils/Salou, June 19th, 2025 – After more than five decades leading family and sports tourism on the Costa Daurada, Grup Blasi is publicly introduced as the new corporate identity that brings together three iconic brands in the sector: Sangulí Camping & Resort, Cambrils Park Resort, and Mediterranean Sports Hub. This consolidation is not a starting point, but rather a natural step in the evolution of a family business that, since 1972, has built a model based on excellence, innovation, and sustainability.
“This new brand is born from our history, from the people who have been part of it, and from a clear vision: to continue creating memorable stories. Grup Blasi is not a change of direction; it's the confirmation of who we are,” emphasizes Xavier Blasi, CEO of Grup Blasi.
A story that began in 1972
Grup Blasi began its journey with the opening of Camping Sangulí in Salou in 1972. Since then, its pioneering, non-conformist, and committed spirit has driven it to transform spaces and create experiences, becoming a benchmark in the national and international tourism sector.
Today, more than 900 employees from 47 different nationalities are part of a project that blends professionalism, talent, and passion. Under the motto “Memorable stories since 1972”, Grup Blasi reinforces its mission to design unique experiences and exceed its customers’ expectations, taking care of even the smallest detail.
Commitment to the environment, people and the future
Sustainability is a key axis in the group's evolution. It features eco-efficient facilities, circular economy actions, social inclusion projects, and a clear commitment to sustainable mobility.
It also promotes a safe, inclusive, and motivating work environment where talent and diversity are essential for continued growth.
A driving force for the Costa Daurada and year-round Tourism
Grup Blasi plays a vital role in the tourism and economic dynamism of the Costa Daurada. With thousands of visitors each season and sports events held throughout the year, the group helps reduce tourism seasonality, attract international guests, and generate stable employment in the region.
The brands that make it happen
- Sangulí Camping & Resort
With more than 50 years of history, Sangulí is a benchmark camping resort at the European level. It offers themed accommodations inspired by Africa, the Caribbean, the Mediterranean, and Polynesia, spectacular pools, varied gastronomy, and Pet Friendly spaces. Its claim, “The joy of returning”, captures the feeling of being at home. - www.sanguli.es
- Cambrils Park Resort
A 4* SUP family holiday resort that stands out for its themed accommodations, four pool areas, extensive food offerings, spa, and entertainment for all ages. Its claim, “Moments forever”, positions it as the ideal destination to enjoy every family moment. - www.cambrilspark.com
- Mediterranean Sports Hub
The best combination of sports facilities and accommodation for athletes in Europe. Its professional high-performance facilities, located in Futbol Salou, include 15 football fields, a gym, training classrooms, and a mini-stadium with a 1,000-person capacity. Together with Cambrils Park, it offers a comprehensive solution for sports stays and competitions. Its claim, “It’s a win!”, reflects its spirit of excellence and determination.- www.mediterraneansportshub.com
A rebranding for a new stage
The creation of the Grup Blasi brand is accompanied by a comprehensive renewal of all its brands. This transformation aligns with the group's policy of continuous improvement, including annual investments aimed at enhancing facilities, services, and customer experience.
As part of this evolution, the logos, corporate colors, brand claims, and websites for Sangulí Camping & Resort, Cambrils Park Resort and Mediterranean Sports Hub have been updated. New mobile applications have also been developed for each establishment, designed to improve client interaction and comfort during their stay. “The rebranding strengthens our collective identity but also highlights the uniqueness of each brand. It’s a step forward to remain leaders in the sector,” says Xavier Blasi.
About Grup Blasi
Grup Blasi is a benchmark in the tourism sector, offering a unique blend of unforgettable family holidays and elite sports events. Its three brands—Sangulí Camping & Resort, Cambrils Park Resort, and Mediterranean Sports Hub—are strongly committed to quality, innovation, and sustainability.
With a strong focus on people, Grup Blasi aims to create memorable experiences for both its customers and its team. Closeness, empathy, and a strong service orientation define its model, which is based on shared values and building real connections with everyone involved in the project.
